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Draft project for a Boutique Hotel and events center in Surf City

Hospitality and tourism

35,134.11 m²

Analyzed area

Land next to the coastal bypass adjacent to the environmental setback of the Chilama River

Terrain Typology

120-key boutique hotel + F&B + conventions

Project type

THE CHALLENGE

The initial base case (v0.9) was not financially viable (negative NPV); it was necessary to reformulate the model to achieve a bankable case.

HBU VALUE ADDED

HBU Executive Thesis v1.1 FINAL with recommendation to PROCEED: NPV +$14.1M, equity IRR 30.5%, all 9 key financial indicators met.

Draft project for the Surf City 2 Mixed-Use District in the eastern zone of the country

Hospitality and tourism

5,906.3 m²

Analyzed area

Rustic coastal land

Surf City 2 strip

Rustic coastal land

Surf City 2 strip

Terrain Typology

Surf resort + villas + boutique retail

Project type

THE CHALLENGE

The partners, who had no experience in real estate development, had to decide among three monetization models 185 km from San Salvador, in a tourism corridor that was still developing.

HBU VALUE ADDED

Final presentation (Feb. 2025): 3 financial scenarios; sale scenario: revenue $19.36M, IRR 15%, return on equity 19%, 2-year payback.

Preliminary design for a recreational and hospitality park

Hospitality and tourism

4,748 m² in Phase 1

50,094.31 m² Phase 2

Analyzed area

Tourist/recreational land

informal residential suburban area of low-income segments

Tourist/recreational land

informal residential suburban area of low-income segments

Terrain Typology

Gastronomic-recreational theme park

Project type

THE CHALLENGE

The Metropolitan Area of San Salvador historically lacked recreational areas; it was necessary to design a model that economically integrated a low-income community.

HBU VALUE ADDED

Final presentation (May 2022): Phase 1 total investment of $1,835,157, NPV $1,048,296, MIRR 29.84%, initial EBIT margin of 74%.

Draft project for a district of different real estate typologies: residential, hospitality, offices, and commerce in Surf City

Hospitality and tourism

432,895 m² of buildable area

on 238,725.93 m² of land (33.1 manzanas)

Rustic coastal land on a hilltop without previous studies or licenses, with views of the sea and the town

Terrain Typology

Mixed-use urban district (hotel + residential + retail) in 4 phases

Project type

THE CHALLENGE

There was no technical background or prior master plan; the maximum capacity had to be defined from scratch.

HBU VALUE ADDED

Final presentation v.1 (May 2024): total cost $164M, revenue $227.5M, gross margin 29%. IRR per phase: 31.11% / 26.79% / 22.98% / 22.02% over a WACC of 17.24%.

Draft Project Surf City Mixed-Use District Master Plan: Hospitality - Residential - Commercial

Hospitality and tourism

82,220 sq m

over 239,244.95 m² of land

Coastal land

rural summit land

Coastal land

rural summit land

Terrain Typology

Reformulated version with smaller scale and investment, evaluated in 6 sub-scenarios

Project type

THE CHALLENGE

Upon learning of the maximum capacity (v1), the shareholders felt that the risk and the budget exceeded their appetite, and they requested a version with less bank leverage.

HBU VALUE ADDED

Final presentation v.2 (Jun. 2024): cost between $18.6M and $47.3M, total revenues $225.24M, net profit $45.72M, consolidated IRR 20.30%, ROI 222%.

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Capital Perspective · HBU and structuring · 2024 – 2026